True Entertainment: A New Standard in Luxury Events

This isn’t just hospitality. It’s seamless access to the world’s most prestigious sporting and cultural events, designed for those who expect more. True Entertainment is a bespoke event concierge service that goes beyond premium seating and exclusive tickets, creating fully immersive, high-end experiences.

True Rooms: Luxury, Redefined

At the core of True Entertainment are True Rooms- private VIP+ residences within Ascot Racecourse and The Oval. These are not standard hospitality suites; they are meticulously designed spaces, created for those who appreciate discretion, comfort, and exclusivity.

Designed by Sella Concept, each True Room blends mid-century style with modern sophistication, offering a refined space to experience the world’s greatest events.

The True Entertainment Experience

• Luxury Without Compromise – Every True Room is finished to the highest standards, ensuring an atmosphere of comfort and style.

• Michelin-Starred Dining – Menus crafted by world-class chefs, elevating the event experience beyond the ordinary.

• Unrivalled Views – Positioned for the best vantage points, whether overlooking Ascot’s finishing line or taking in the action at The Oval.

• Bespoke Concierge Service – Every detail, from arrival to post-event arrangements, is handled with precision.

• Access to the World’s Most Exclusive Events

Beyond our signature True Rooms, True Entertainment offers access to the most sought-after events across sports and entertainment.

For those who expect more than just a ticket, True Entertainment delivers a new standard in luxury event experiences.